In the world of online marketing and sales, there are a lot of tricks that can quickly give you more leads and conversion. Even without costing you (a lot of) money. Yet these so-called 'quick wins' for conversion optimization are often forgotten. Such a pity!
Depending on the goals you have with your business, these quick wins are a no-brainer when it comes to optimizing your conversion rate. Reach more potential customers, bring in more leads and ultimately make more sales. Let’s find out more about these quick wins, why you should use them now and how you can apply them best.
Quick Win #1: Popup forms
You probably know them; popup forms. When you visit a website you will see a message bar after a number of seconds. Annoying, aren’t they? The thing is though, they can be very effective and have a big impact on your business.
When your own website has sufficient traffic, you can use these forms. The content varies, but in general you will be asked if you want to leave your email address in exchange for, for example, a free download or a discount code. People enter their data (name and email address) and voila, you have your needed information from your visitors. With their email address, you can start approaching them with interesting content. From special offers, discounts or entire email funnels, it all starts with these popup forms. And they allow you to differentiate yourself from your competitors at various points in the customer journey.
The great thing about it is that, in most CMS systems, you can create these forms yourself. You can decide for yourself what information you want to receive from your visitors as well as how to leave it behind.
The purpose of popup forms is to collect contact information so that you can re-target the visitor and guide them through your company's marketing funnel.
Success Formula
Enough traffic on your website
Striking, not too intrusive
Easy and fast to fill in
Quick Win #2: LinkedIn lead forms
Is your target audience mostly on LinkedIn? Then LinkedIn Lead forms are a good way to quickly optimize your conversions and generate more leads.
If LinkedIn members meet your target audience's criteria, these members see your ads on LinkedIn. If they then click on the ad, for example to download an informative white paper, their details are automatically filled in from their LinkedIn profile. From there it only takes one click to agree. No need to fill in all your personal details manually.
Research has shown that filling out a form is one of the top barriers to generating leads online. 63% of visitors drop out when they have to fill in too much information to receive something. Potential customers find it too much trouble to fill in 'that whole form', but by using the option within LinkedIn you remove this barrier.
In this way you receive accurate and interesting information about your potential customer. Because of their LinkedIn profile, you even receive more information than you usually would. Besides their interest, you learn about their educational level and what organization they work for. You can even download those leads from LinkedIn's Campaign Management environment or integrate them directly with your marketing or CRM system.
Success Formula
Attractive LinkedIn ads
Convenient to fill in for the prospect
Receive a lot of information about your potential client
Learn more about conversion optimization that turns Leads
into paying Customers!
Quick Win #3: Google Ads
When you search for something on Google, the first few search results usually are paid advertisements. Even though you need to pay to appear on top in Google, there are several huge advantages. One of them being that advertising via Google Ads means that everything can be measured. Through the Google Ads dashboard you can precisely target your target market that best meets your buyer personas. It also shows you the number of clicks that your ads receive. Which is great because this is an important indicator in terms of ad conversion. And, quite important, you can also view your Return on Investment (ROI), the money you will earn from your paid advertisement.
If you want to use Google Ads for your company, it is important to set this up properly. Not only do the texts of the ad have to meet specific Google requirements, but also the technical aspects such as a good landing page have to be right.
It’s quite some work to be honest. If you are a little overwhelmed, which is understandable, you can often outsource Google Ads to online marketing agencies or freelance online marketers. They optimize the advertisements and ensure that everything runs smoothly.
Success Formula
Be on top in Google
Lots of insight data
Quick Win #4: E-mail marketing
Although perhaps the best-known quick win when it comes to conversion optimization, it is often used incorrectly. One of the reasons is the fact that the customer journey has not been properly mapped out. As a result, you do not know exactly in which phase the potential customers are, which questions they ask themselves or what answers are needed to convince these prospects.
The starting point of an email marketing campaign is always getting your prospect's email address. You can do this, for example, by using a popup form on your website or a LinkedIn lead form via LinkedIn. Potential customers enter their email address in exchange for a whitepaper, e-book or discount code, from where you can use that email address to send them periodic emails.
If you think now; “Do I have to manually send everyone all those emails?”
No, luckily you don't have to. There are various systems in which you can work out and automate your entire email funnel, based on your customer journey. This means you only have to work out all your emails once and set up your marketing automation plan. When you have done this, the emails will be sent automatically.
Success Formula
Create a database of customer information
Specifically target your market
Attractive Top of Funnel (ToFu) content
Are you ready for conversion optimization? With these 4 quick wins you will get yourself more leads, convert these leads and ultimately more turnover and profit in no time.
Design an interesting download, focussed on your target market. Let them download it through the Pop up from. From there approach the potential customers with relevant content via email marketing. If your market is on LinkedIn, be sure to start using LinkedIn forms, to make things even easier for you. Catchy ads on Google get you on top and let you see interesting measurements.
Do you want to know the 16 Successful Strategies to Scale your Business?
Could you use some help with optimizing your conversion or your sales strategy? Totally understandable! That’s what the Sensaletion E-Academy is designed for! Convert more Leads into Customers.
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